The main results of this study are as follows: (a) in general, the proposed framework obtained adequate goodness of fit statistics (GoF) (b) technological factors are shown to have an influence on the adoption of GPD practices, and those practices are related to company EP, OP and MP, thus confirming 4 hypotheses of the study and (c) one of the study's hypotheses is not validated, indicating that the relationship of human/organizational aspects to GPD must be further analyzed.
These hypotheses were tested on 62 Brazilian companies through structural equation modeling using SmartPLS 2.0M3. To this end, after reviewing the literature on these themes, a conceptual framework with 5 hypotheses is proposed. The goal of this study is to present and test a conceptual framework that describes the technical aspects (TA), human/organizational aspects (HOA) of the adoption of green product development (GPD) practices and the effect of these practices on firms' environmental (EP), operational (OP) and market performance (MP).
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